Featured: The Bare Bar - Building a Soulful Skincare Brand

As Creative Lead, I re-imagined The Bare Bar into a mindful, scalable D2C brand rooted in nature, ritual, and clarity. I led the creative direction across brand strategy, content, packaging, campaigns, and films, while managing a team across design, media, and content.

This collection showcases how strategy, storytelling, and systems came together to build a brand that grew in presence, following, and global reach.