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Brand Pillars, Visual Strategy & Guidelines - The Bare Bar
Project Type
Creative Direction
The Bare Bar - Instagram
When I joined The Bare Bar, the logo, fonts, and packaging was coming into existence - but the emotional core was missing. My role was to bring cohesion and depth.
Pillars I Defined:
Natural – Finding calm in one’s own nature.
Handcrafted – Embracing artisanal, small-batch values.
Mindful – Skincare as a ritual of pause and introspection.
From this foundation, I shaped our voice, tone, and visual language. This wasn’t just a rebrand — it was a reawakening of what The Bare Bar truly stands for.
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