Creative Direction: Photography, Films & Communication

From catalogue shoots to everyday content, I led the visual direction to ensure everything felt cohesive and calm.

My Role:

Art direction and styling for photography

Shoot planning for catalogues, founder stories, reels

Communication tone across scripts, posters, and packaging content

Consistency across all brand expressions

The goal was always to translate “handcrafted and mindful” into the smallest detail, a camera movement, a fabric swatch, a pause between sentences.