Social Campaigns & Digital Content - TBB

From product storytelling to festive drops, I led campaigns that felt soft, seasonal, and slow — just like the brand itself.

Curated grid layouts, copy, and art direction.

Developed mood-specific content strategies (summer calm, monsoon nostalgia, festive glow).

Crafted captions and CTAs that aligned with our mindful tone.

Built visuals and copy across reels, carousels, and ads that invited pause, not push.

Every post was an extension of the brand’s rhythm — soft, reflective, and rooted in care.